Obesity is the scourge of the modern age. There reasons we are getting heavier and it’s not just because we eat too much and don’t move about a lot. But it’s also because of the amount of man-made chemicals that food manufacturers put in the food (junk food, fast food and supermarket food) we eat to stop them from rotting.
Most of these chemicals are in fact preservatives, which are used to prolong the shelf life of the product. There are three kinds: antimicrobials (which stop bacteria, yeasts and molds from growing); antioxidants (which slow the oxidation of fats, which can turn food rancid) and compounds that inhibit rot in produce. These are all the qualities a supermarket demands of any food product. Whilst the nutritional value, health giving proteins, minerals and vitamins are lost in the process hence the reason many people in modern day Britain are now suffering from Victorian diseases like: Rickets (vitamin D deficiency), malnutrition (eating processed food), tooth decay (excess sugar in all foods).
Then their the other problem of having taken out the natural flavours, food manufacturers replace them with artificial ones and load their products with sugar, salt and fats to ‘make them taste good’ and are specifically designed to be as addictive as crack cocaine. No wonder we can’t stop ourselves from gorging on a tube of Doritos, a Greggs sausage roll, or a can of Coca Cola.
What we at ‘Are Supermarkets Evil?’ are trying to do is to raise these issues on a national level, we want to take the fight to Parliament and inform the general public. We will campaign to insure that all pre-packed food is labeled properly, including displaying information on their nutrition value (if any). Of course we will always loose the propaganda war, as we are up against the most professional salesmen, with the biggest advertising spend the world has ever seen. For example a total of $4.6 billion was spent on advertising by fast food restaurants in 2012 alone.(McDonald's spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled water and milk advertisers combined).
Big business of course is all about making big money and boy do they make a killing. However the food industry is unusual in that the product they sell are wiping out their customer base. How do we know this? Simple, because every time a population adopts a ‘Western’ diet, (one that’s high in processed foods), then they get sick and die from food related diseases. We also know that a healthy diet can have on both our physical and mental health is mind blowing. So, where do we go from here?
Well firstly, individuals can make a difference. So join our mailing list, sign our petition, help us to get the word out, promote us on social media. Buy our book, read it and then give it away to a friend, or leave it on the bus for somebody else to pick up.
All this of course takes money. So if you are in a position, then please make a small donation, even if it’s only enough to buy us a cup of coffee (we are all night owls, so this will really be appreciated), or better still buy some artwork from our shop, which are all specifically designed to be ‘talking piece’ (with an accompanying narrative) - so that when people come round and see the picture then your already up and running with a conversation starter.