PERSONAL PROFILE

Geoffrey Reed

‘The real voyage of discovery consists not in
seeking new lands but seeing with new eyes’

Born at Leicester Royal Infirmary (because he wanted to be near his mum), Geoffrey spent his childhood musing amongst the low-lying meadowlands of the River Soar, which runs next to the ruins of Cardinal Wolsey’s Abbey - destroyed by Henry the VIII in 1538. As the sun went down squirrels, baby rabbits and blue birds would gather at his feet and ‘beg to hear his wondrous stories’. Clearly!

On the plus side: Geoffrey has one of those exploratory minds, as possessed by artists, writers and occasional web-profile writers, who seemingly have the uncanny ability to pluck new ideas out of thin air and to see them before they actually exist. On the minus side he’s on the spectrum for Dyspraxia (he's clumsy), Dyscalculia (has issues with numbers) and dyslexic (can’t ‘smell’).

He started off his working life as an apprentice bookbinder at fine art printers Adams Brothers and Shardlow Ltd and sees himself as a craftsman by trade. After gaining his indentures he went to Watford College to study ‘Typography’ under the tutelage of Mike Matthews, which led to employment as a creative and copywriter for the renowned advertising agency ‘BMP Countrywide’.

Geoffrey later went to South Bank University, where he was awarded a BSc (Hons) in Product Design and upon leaving has worked on developing both his own products: ‘incase diabetic travel companion’ and ‘Rocky Alarm Clock’ to working on the ‘Celix 2000’ image setter for the Sony Corporation. He is also an active member of the Kingston Inventors Club (Kingston University).

Geoffrey is both a risk taker and an adventurer, having climbed to the top of the Jungfrau in the Bernese Oberland with one crampon (his brother had the other), worked as an off road motorbike instructor in the Appalachian Mountains (Poconos) and hitchhiked from Philadelphia to San Francesco, via the Nevada Desert to name but a few.

In November 1989, he was arrested for attacking the Berlin Wall with a sledgehammer and making one of the first breaches, that ‘he argues’ precipitated the fall of Communism. His graffiti on the ‘wall’ is immortalised in ‘The Berlin Wall Book’, page 107 - (published by Thames and Hudson).

In addition, Geoffrey spent 15 years in the Territorial Army as a member of the Leicestershire and Derbyshire Yeomanry in the 7th Battalion of the Royal Anglian Regiment (Infantryman and machine gunner) before specialising in intelligence gathering and recognisance (British Army of the Rhine).

He has now turned his creative attention to television and has devised a raft of new TV ideas with huge commercial potential, both at home and abroad and is currently in the process of setting up his own TV and film Production Company to exploit them.



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